Advanced Digital Marketing Course
Overview
Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer.
Who is it for
Digital marketers who want to upgrade their knowledge and skills in digital marketing.
Digital marketers to advance their career goal in digital marketing.
Individuals who want to develop and implement online marketing projects.
Start Ups.
Students.
Marketers.
Web designers.
Entrepreneurs.
Description
COURSE CURRICULUM

Digital Marketing

Introduction to Internet Marketing and Reputation Management
How to Optimize Your Site for Every Stage of the Buy Cycle
Build Impression on Your Site
Types of Link Building
Importance of Landing Pages
Difference Between Internet Marketing and Online Customer Service
Concept Of Affiliate Programs
About Of Google Analytics
Online Press Releases
How to Get Traffic from Twitter
Importance of Testing E-Mail Messages
What is Viral Marketing
What is EMail Marketing
Difference Between Images and Video
How to Internet Marketing on Facebook
What is Search Engine Optimization(SEO)?
Understanding Search Results
How to Attract Customer on Your Product?
Time Makes Money
How to Test a Landing Page
Best Web Writing
Ways to Use of Humor in You Internet Marketing
Coupon Codes
When to Pull the Plug
Search Engine Optimization
What Is Search Engine Optimization?
Search Engines That Use SEO
Using SEO In Website Text
Using SEO For Google Ads
Using SEO For Article Marketing
Using SEO In Press Releases
Using Longtail Keywords
Using Google To Discover The Best Keywords
SEO For Video Ads
SEO In Photos
Blogging With SEO Marketing
Using A SEO Company

Email Marketing

Introduction to Email Marketing
Using Email Marketing Software
Building Email Lists by Quantity
Building Email Lists by Quality
Crafting an Email
Analyzing and Tracking Your Email Marketing Strategy
Facebook Marketing Basics
Introduction to Facebook
Why You Should Care
Setting up a Facebook Page
How to Get More Likes for Your Facebook Page
Facebook Advertising
How Much Does Facebook Advertising Cost?
Marketing on Facebook
Create a Content Calendar
Understanding Edge Rank & the Art of Engagement
Twitter Marketing
TWITTER FOR BUSINESS
TOP TWITTER TIPS
TWITTER IS
BUSINESS TERMS
WHY USE TWITTER FOR MARKETING
TWITTER MARKETING BASICS
TWITTER METRICS
YOUR BIO
WHEN TO TWEET
BUILDING YOUR COMMUNITY
GENERATING LEADS
REAL-TIME TWITTER MARKETING
ENGAGEMENT
TWETIQUETTE (TWEETING ETIQUETTE)

Instagram Marketing

What is Instagram?
Instagram for Business
Instagram & Community
Pinterest Social Marketing
Introduction
How to Use Pinterest
How to Win the Hearts of the Target Audience on Pinterest
Understanding Pinterest Etiquette
Marketing Strategies to Build Your Brand and Your Followers
Monetizing Pinterest through Market Hunting
Pinterest Tools to Use in Your Marketing Arsenal
Conclusion
Google Adwords
Benefits of online advertising and AdWords
Choosing a campaign type
Measure your results
YouTube Video Marketing
Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right
YouTube Video Marketing Tips: Join the Community
Marketing Your Product On YouTube: 10 Reasons Why You Should Do It
YouTube Marketing Tips: Promoting Your Perfect Marketing Video
Unique Things You Can Do with Your YouTube Marketing Video
Using YouTube to Market Your Product: Should You Hire a Professional?
Niche Targeted Playlists: Boost Your YouTube Marketing Video
Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It
Viral Marketing Tips for Your YouTube Video
Using Viral Content: Creating Your Perfect YouTube Marketing Video
YouTube Marketing Secrets-Promote Your Product or Business!
Use YouTube to Create Unlimited Sales for your Business
Choose Your Niche: An Important Step in Your YouTube Marketing Video
Using Viral Content: Creating Your Perfect YouTube Marketing Video
YouTube Marketing Tactics: Are These Products Helpful or Scams?

Assessment and Certification:

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of 24 for a PDF copy and 39 for an original print copy sent to you by post.
Requirements
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.
Career Path
Advanced Digital Marketing Course is a useful qualification to possess, and would be beneficial for the following professionals:

Social marketing manager.
Digital marketing specialist.
Digital marketing executive.
Digital marketing officer.
Digital marketing analyst.
Digital client service.
SEO leader.
Much more.

People also viewed

Web Design Starter Library
  • Online
  • £455 (was £355)
ACCA AA (F8)- Audit and Assurance
  • Online
  • Price on Request