Digital Marketing Advanced Diploma Level 4 CPD & IAO Accredited
Overview
Nowadays digital marketing is a crucial part of any business. You have to keep both basic and advanced skills in digital marketing to rise up in the market industry. If you are a business owner and want to improve your online engagement or a complete beginner, then taking this Digital Marketing Advanced Diploma Level 4 will be a good choice for you.
Who is it for
As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.
Description
The Digital Marketing Advanced Diploma Level 4 is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. In this course, you will learn the advanced skills, knowledge, and information about digital marketing, and how to engage in internet research to be effective in digital marketing. You will also learn how to strategies, analyze, justify, create and implement digital marketing strategies and campaigns, using a variety of tools, and more. This course will also prepare you for further education at degree level and career advancement.

So if you are looking forward to get some knowledge which will be very beneficial for your career, you are most welcome to join this course right now.

COURSE CURRICULUM
Digital Marketing

Sales and Marketing
How Internet Marketing Works
How To Make Money With Internet Marketing
What is Affiliate Marketing
Competition in Internet Marketing
Researching in Internet Marketing
Desperate Niches
Profitable Niches
Clickbank
What is Traffic?
Traffic vs. Relevance
Article Marketing
Paid forms of Traffic – 1
Paid forms of Traffic – 2
Search Engine Optimization
Search Engine Optimization 2
Best SEO Practice
Blogs – WordPress
Blogs – WordPress II
Email Marketing I
Email Marketing II
Internet Marketing Strategy I
Your own website vs free options online I
Your own website vs free options online II

Email Marketing

Introduction to Email Marketing
Using Email Marketing Software
Building Email Lists by Quantity
Building Email Lists by Quality
Crafting an Email
Analyzing and Tracking Your Email Marketing Strategy

Social Media Marketing

If You Fail to Plan,You Plan to Fail
Terminology and Jargon You Can’t Live Without
Clearing Up Common Misconceptions
Recognizing Basic Plan Mechanics
How Do You Calculate Value On Cash And Point
Payout Transparency
Buy Back Policy
Breakaway
Infinity Bonuses & Blocking
Summary and Closing
Creating Your Facebook Fan Page
Setting Up Your List Building Machine
Integrate images
Final Tips

Pinterest

What is Pinterest
How to Create an Account
Putting a Pinterest Browser Button for Convenience
Connecting to Social Networks
Putting a Pinterest Browser Button for Convenience
Setting Up Initial Business Account Profile
Creating Boards
Pinning Items That Interest You
Using Pins
Widgets
Exploring Types of Widgets
Adding a Pin It Widget to Your Site

Facebook Marketing Basics

Introduction to Facebook
Why You Should Care
Setting up a Facebook Page
How to Get More Likes for Your Facebook Page
Facebook Advertising
How Much Does Facebook Advertising Cost?
Marketing on Facebook
Create a Content Calendar
Understanding Edge Rank & the Art of Engagement
How Facebook Works
Setting up Facebook Business Page
Adding Background Graphics and Uploading Pictures
Page Settings
Using Basic Facebook Controls
Posts that Engage Your Fans
Using Basic Facebook Controls
Invite Friends to Your Facebook Page
Call To Action Button
Viewing Your Notifications
Facebook Promotions
Managing Your Facebook

Twitter Marketing

TWITTER FOR BUSINESS
TOP TWITTER TIPS
TWITTER IS
BUSINESS TERMS
WHY USE TWITTER FOR MARKETING
TWITTER MARKETING BASICS
TWITTER METRICS
YOUR BIO
WHEN TO TWEET
BUILDING YOUR COMMUNITY
GENERATING LEADS
REAL-TIME TWITTER MARKETING
ENGAGEMENT
TWETIQUETTE (TWEETING ETIQUETTE)
What You Need to Start with Twitter
How to Create Twitter Profile
How to Update Your Profile
Building Your Twitter Network
How and When to Tweet
Twitter Analytics

Instagram Marketing

What is Instagram?
Instagram for Business
Instagram & Community

Google+ Advertising and Networking

Offerings from Google
Privacy Settings
How to Create an Account
Adding Friends
Using Google+
Posts
Creating an Ad with Google
Google Analytics
Google Analytics Part 1
Diagnose Landing Pages Part 2

LinkedIn

The Potential of LinkedIn’s Network
Creating a LinkedIn Account
Enhancing Careers with LinkedIn
Finding a Job with LinkedIn Job Boards
Be Identifiable
Connecting with Others
Creating a Post
Mining Your Contracts Networks
Staying in Touch with Your Connections
Creating a Linked Company Page

YouTube Channels

Skills Needed for Interesting Video
Skills Needed for Interesting Video: The Story
Skills Needed for Interesting Video: The Story (Cont.)
Skills Needed for Interesting Video Planning
How to Manage Your YouTube Account
How to Create Your YouTube Account
How to Create Your YouTube Channel
Browsing YouTube Channels
Video Manager
Creator Studio
Create Video

Recommended Reading

Recommended Reading: Digital Marketing Advanced Diploma Level 4




Requirements
There are no prerequisites for this course and it is open to everyone.
Career Path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful in no time. You will be able to stand out in the crowd after completing this course. You will also be able to add our qualifications to your Resume and make yourself worthy in the competitive job industry.

People also viewed