Mastering Online Marketing
Overview

Explore with Global Edulink the fundamentals of online marketing


“Digital marketing”, “e-marketing”, “Internet marketing”, or “online marketing” is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.


With this course, you’ll learn how to promote your business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the online marketing field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.



You’ll be shown how to create a digital marketing strategy and evaluate your website to identify conversion goals, and measure and interpret website analytics. You’ll consider how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, you’ll see how to connect with communities on the leading social media networks. You’ll learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skillset.


Who is it for
  • Those currently working in, or considering moving into, the online marketing arena
  • Entrepreneurs



Description

COURSE CURRICULUM


  1. Introduction to online marketing
  2. Understanding the digital marketing strategy
  3. Definition of digital marketing
  4. Marketing by your own website
  5. Overview of analytics
  6. Search engine optimization methodologies
  7. Differences between search and display marketing
  8. Understanding social media marketing
  9. Overview of video marketing
  10. Email marketing techniques
  11. Content marketing tips
  12. Mobile marketing techniques
  13. Expanding your digital marketing knowledge


Benefits you will gain:


  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.


Certification:



Successful candidates will be awarded a certificate in Mastering Online Marketing.


Requirements
  • There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.



Career Path
  • Online Marketing Manager
  • Online Trade Marketing Executive
  • Assistant Communication Manager
  • Digital Content Officer
  • Social Media and Content Designer
  • Marketing and Communications Manager
  • Digital Marketing Assistant
  • Online Analyst



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