Professional Diploma in Search Marketing
Overview

This excellent Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts. During this Professional Diploma in Search Marketing course, you’ll gain the fundamentals of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. This specialised Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts, which will drastically enhance your job search, allowing you to get high level marketing positions. During this Professional Diploma in Search Marketing course you’ll learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.


Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.


Who is it for


Description

Course Highlights:


  • This certificate will transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing
  • Become an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques
  • Understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns


Course Description:


This online training course is comprehensive and designed to cover the topics listed under the curriculum.


Method of Assessment:


The assessment is based on a formal computer based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course. 


Course Curriculum


1: Introduction

2: SEO Setup

3: SEO Content

4: SEO Workshop

5: Paid Search

6: Display Advertising

7: Video Advertising

8: Analytics Setup

9: Applied Analytics

10: Strategy & Planning


Exam Details:


  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%


PLEASE NOTE: You can order the official exam separately along with the certificate for which you need to pay an additional £899 (inc VAT). Payment is not required during registration but when taking the official exam. Please contact us to order exam vouchers.


Certification:


Successful learners will be awarded a Professional Diploma in Search Marketing certificate.


Awarding Body:


The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.


Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.


Requirements

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path

This Professional Diploma in Search Marketing course qualifies you to become a Marketing Manager, which involves leading and managing various projects. The average salary of a Marketing Manager in the UK is £32,864, and this will increase with experience (payscale.com). This course qualifies you to fulfil any of the following roles:



  • PPC Executive
  • PPC Manager
  • Marketing Manager
  • Performance Marketing Manager


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